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Vision

Red, white (the symbolic colors of Clarins) and services to enhance customer relationship :
" My Personnal Red Line "app, not only offers new features but also expresses the brand promise.

production

Text messages, vocals messages, pictures, videos or scans : everything is done to allow women to ask their questions to Clarins specialists, who can answer within 24 hours.

For the first time, a brand uses a smartphone camera to chat with its customers in an interactive way.

implementation

  • Strategy
    & consulting
  • Design
    & UX
  • Store &
    retails outlet
7
  • Studies & benchmarks,
  • Strategic planning,
  • Digital planning,
  • Social Media & relationship marketing,
  • Digitalisation strategy & retail implementation,
  • Contents strategy,
  • Conception & ergonomy,
  • Digital ecosystem,
  • Brand architecture,
  • Web design,
  • Interfaces creation,
  • Motion design,
  • Print Creation,
  • Infography,
  • Contents,
  • Technical development,
  • Mobile strategy,
  • Display & banners,
  • SEO - SEA,
  • Community management,
  • Content management,
  • Monitoring & trends,
  • Prototypes

results

More than 50 000 downloads in France
An over-representation of iPhone downloads : more than80 %
7% of subscribers ask a question by month via "My personal Red Line"
The app is quoted as "best in class app" in the European Digital IQ Index®: Beauty by L2