Clarins application dedicated to beauty advices.
Red, white (the symbolic colors of Clarins) and services to enhance customer relationship :
" My Personnal Red Line "app, not only offers new features but also expresses the brand promise.
Text messages, vocals messages, pictures, videos or scans : everything is done to allow women to ask their questions to Clarins specialists, who can answer within 24 hours.
For the first time, a brand uses a smartphone camera to chat with its customers in an interactive way.
More than 50 000 downloads in France
An over-representation of iPhone downloads : more than80 %
7% of subscribers ask a question by month via "My personal Red Line"
The app is quoted as "best in class app" in the European Digital IQ Index®: Beauty by L2