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Vision

Women don't have to choose between taking care of their skin or living their life.
All the project is based on this paradox, so this vision allows Caudalie to broadcast a different speech compare to the other brands which have a moralistic one.

Dagobert creates a communication plan includes a video to cry out ( available in 8 languages), an app Facebook to raise awareness and to personalize ( available in 10 languages)and a relay on the brand website and on the brand mobile website.

The device also includes an iPAD app "In Store" as a sales tool ( available in 9 languages), a mobile app to realize her own diagnostic on her smartphone and a set of online banners on women's magazine such as Grazia, Elle, Pure People, Au Féminin, etc...

 

For the launch of the new FP520  cream, Dagobert creates for Caudalie a new rendez-vous around the oxydation and offers to women to realize a personnalized clip about their 1000 lives on Facebook.

Every woman can choose 4 scenes which represent the most their typical day to discover their own movie whom they are invited to relay on social network.

Furthermore, Dagobert conceives and creates a digital press release for   journalists and bloggers to make them create their own movie " 1000 lives".

 

implementation

  • Launch
    events and promotion projects campaigns
11
  • Studies & benchmarks,
  • Strategic planning,
  • Digital planning,
  • Social Media & relationship marketing,
  • Digitalisation strategy & retail implementation,
  • Contents strategy,
  • Conception & ergonomy,
  • Digital ecosystem,
  • Brand architecture,
  • Web design,
  • Interfaces creation,
  • Motion design,
  • Print Creation,
  • Infography,
  • Contents,
  • Technical development,
  • Mobile strategy,
  • Display & banners,
  • SEO - SEA,
  • Community management,
  • Content management,
  • Monitoring & trends,
  • Prototypes

results

More than 38 800 users in 6 countries
More than 34 000 fans recruited thanks to the device
More than 1 million views on You Tube
More than 17 200 subscribers to the Caudalie newsletter
Best digital campaign for the launch of Polyphénol C15 during the Oscars 2015 of Cosmetique Magazine

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