Conceive a contents In Store strategy for BUY PARIS DUTY FREE.
How to convey the elegance and the Parisian way of life .
With a user-centric approach, contents created by Dagobert perfectly match commercial operations and signage contents to optimize the consumer experience !
Those digital measures create a new communication context and facilitate the access to the Parisian universe for every traveler.
Completly avant-gardist, the new BUY PARIS DUTY FREE flagships put the digital in heart of the store and offer to the travelers a unique digital experience.
Dagobert and TMM received a Popaï Awards in " Commercial Architecture "