In a society where brand attachment is in rapid decline,
we are setting ourselves an ambitious goal:
making your brand matter.
“And the roses were very much embarrassed.antoine de Saint Exupéry
"You are beautiful, but you are empty," he went on.
"No one could die for you."”
According to European consumers, more than 93% of the brands around them could disappear without them being in the least bit affected.
The reason for this disenchantment is simple: there is a growing discrepancy between consumers expectations and brands/promises.
Brands have now advanced into the most intimate parts of our lives (our Facebook feeds, our sofas via our tablets, etc.). And yet they still behave with the indifference and awkwardness of complete strangers, and employ a corporate, prosaic tone. They are dehumanised entities in a bustling, changing world.
“The brands that survive are neither the strongest#Darwin2014
nor the fastest. They are the brands that best adapts
to new paradigms.”
In this world where the line between brands and consumers is thinner than ever, brands have to identify themselves as a person, as a Personality, to make sure they matter tomorrow.
A brand with real defining features. A brand that stands out, that engages, that upholds its convictions. A brand that puts itself on the same level as me, as my neighbour, as my colleague; a brand that is open to discussion, receptive to my concerns, and that takes an interest in me without having an ulterior motive. A brand that exists and doesn/t hide behind the kind of faceless institutional façade that is outdated in today/s world.
The brand must surpass its product promise, it must go further by looking at its capacity and legitimacy to really improve people/s daily lives. Whether it’s a free service to extend the brand experience or profound community involvement, the brands that think of others beyond their products, touch individuals. The others get left behind as soon as they are no longer at the top.
Pleasure is the bridge between these first two elements, defining the terms of the relationship that the brand maintains with its public. Is it deliberately distant, or actually quite attached? Does it express itself often or does it keep its feelings to itself? Is it present everywhere or in very specific places? This relationship with others is fundamental for brands that want to count in the current paradigm.
Making people happy, making people laugh, offering an extraordinary experience: giving pleasure is an objective that any brand that wants to count should explore. Introducing sincere emotion into the relationship tightens bonds and leads into another dimension that is non-commercial and purely emotional. Because relationships that are too rational often become boring, don/t they ? ;)
“There are 2 types of brands in life.#Darwin2014
Those that matter and the rest.”
In a society where brand attachment is in rapid decline, we are setting ourselves an ambitious goal for your business: making your brand matter.
To achieve this, we have developped the P.U.L.P. methodology
This lets you detect the brand’s actual position in relation to competitors/positions or the position perceived by the company. It also helps detect the brand/s scope for opportunity and improvement, to make it into a brand that will count tomorrow
P.U.L.P. is a methodology developed by Dagobert,
a way to assess
By taking place transversally at the heart of each target's path, P.U.L.P. is a way to assess brand's impact… all kind of brands.
Our proprietary method is about a deep analysis of communication tools, like expressed messages by the brand towards targets, in order to anticipate and define the brand personality